Digital Marketing Specialist

NovaCopy’s Digital Marketing Specialist is a key member of the company’s Marketing team and will build and enhance the NovaCopy brand utilizing all digital marketing platforms to achieve corporate objectives for products & services.

  • Create, manage & execute all aspects of NovaCopy’s Social Media marketing to increase engagement, reach and impressions
  • Create content for NovaCopy’s digital channels including: Social Media, blogs, press releases, newsletters, web sites, etc.
  • Develop, execute and monitor Digital Advertising for lead generation and brand awareness
  • Assist in the design, execution, maintenance and reporting of NovaCopy’s marketing automation e-mail and drip campaigns 
  • Research & manage new/existing Social Media and communication platforms for external & internal use
  • Monitor NovaCopy Digital Marketing impact, insights & metrics consistently reviewing and improving to drive customer engagements
  • Create & maintain calendar for all digital marketing posts, e-blasts and newsletters 
  • Assist with SEM and SEO covering PPC and retargeting campaigns including related analytics/reporting
  •  Help teach company employees how to effectively use Social Media & other communications tools
  • Attend and “socially” promote local NovaCopy events
  • Assist in coordinating company events


Job Requirements

  • Minimum 2-3 years of Digital Marketing experience
  • Excels in all areas of Digital Marketing and is familiar with the latest platforms & trends
  • Creative, multi-tasking self-starter with excellent communication and time management skills
  • Experience with e-mail marketing best practices and testing techniques
  • Experienced in content creation with excellent written communication skills
  • Experienced in SEO/SEM/PPC. Google Adwords & Analytics Certification preferred.
  • Layout, landing page design and photo editing experience beneficial
  • Marketing Automation experience beneficial
  • Photography and/or web skills beneficial
  • Ability to brainstorm and contribute to a high-performance team environment
  • Detail-oriented and deadline driven
  • Excellent work ethic & positive, can-do attitude
  • Energetic. Outgoing. Team player. Works hard, but also loves to have fun.
  • B2B marketing experience beneficial

 

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